MARKAYI TANIMA VE MARKAYI KULLANMA SÜRELERİNİN MARKAYA BAĞLANMAYA OLAN ETKİSİ OLUMLAMA İLE DEĞİŞEBİLİR Mİ?

Aronson E. 1969. The theory of cognitive dissonance: a current perspective. In Advances in Experimental Social Psychology, ed. L Berkowitz, 4:1–34. New York: Academic

Aronson J, Cohen GL, Nail PR. 1999. Self-affirmation theory: an update and appraisal. In Cognitive Dissonance: Progress on a Pivotal Theory in Social Psychology, ed. E Harmon-Jones, J Mills, pp. 127–48. Washington, DC: Am. Psychol. Assoc.

Bird, M., Channon, C. and Ehrenberg, A.S.C. (1970) Brand Image and Brand Usage. Journal of Marketing Research, 7, 307-314. http://dx.doi.org/10.2307/3150287

Brocato, E.D., Baker, J., & Voorhees, C.M. (2015). Creating consumer attachment to retail service firms through sense of place. Journal of the Academy of Marketing Science, 43, 200-220.

Carroll, B.A. & Ahuvia, A.C. (2006). Some antecedents and outcomes of Brand love. Marketing Letters, Vol. 17 No. 2, pp. 79-89.

Cohen GL, Garcia J, Apfel N, Master A. 2006. Reducing the racial achievement gap: a social-psychological intervention. Science 313:1307–10

Cohen GL, Garcia J, Purdie-Vaughns V, Apfel N, Brzustoski P. 2009. Recursive processes in self-affirmation: intervening to close the minority achievement gap. Science 324:400–3

Cohen GL, Garcia J. 2008. Identity, belonging, and achievement: a model, interventions, implications. Curr. Dir. Psychol. Sci. 17:365–69

Cohen, J. R., Hankin, B. L., Gibb, B. E., Hammen, C., Hazel, N. A., Ma, D., ... Abela, J. R. (2013). Negative attachment cognitions and emotional distress in mainland Chinese adolescents: A prospective multiwave test of vulnerability-stress and stress generation models. Journal of Clinical Child and Adolescent Psychology, 42(4), 531–544.

Correia Loureiro, S.M. and Kaufmann, H.R. (2012), “Explaining love of wine brands”, Journal of Promotion Management, Vol. 18 No. 3, pp. 329-343.

Dong, S., Ding, M., Grewal, R. and Zhao, P. (2011), “Functional forms of the satisfaction–loyalty relationship”, International Journal of Research in Marketing, Vol. 28 No. 1, pp. 38-50.

Drennan, J., Bianchi, C., Cacho-Elizondo, S., Louriero, S., Guibert, N. and Proud, W. (2015), “Examining the role of wine Brand love on Brand loyalty: a multi-country comparison”, International Journal of Hospitality Management, Vol. 49, pp. 47-55.

Fastoso, F. & González-Jiménez, H. (2018). Materialism, cosmopolitanism, and emotional brand attachment: The roles of ideal self-congruity and perceived brand globalness. Journal of Business Research

Fuentes-Blasco, M., Moliner-Vel azquez, B. and Gil-Saura, I. (2014), “Effect of customer heterogeneity on the relationship satisfaction–loyalty”, Revista Española de Investigaci on de Marketing Esic, Vol. 18 No. 2, pp. 78-92.

Garcia J, Cohen GL. 2012. A social psychological approach to educational intervention. In Behavioral Foundations of Policy, ed. E Shafir, pp. 329–50. Princeton, NJ: Princeton Univ. Press

Hummon, D. M. (1992). Community attachment: Local sentiment and sense of place. In I. Altman, & S. M. Low (Eds.). Place attachment (pp. 253–278). New York, NY: Plenum.

Huy Tuu, H.H., Olsen, S.O. and Linh, P.T.T. (2011), “The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction-loyalty relationship”, Journal of Consumer Marketing, Vol. 28 No. 5, pp. 363-375.

Keller, K.L. & Swaminathan, V. (2020). Strategic brand management : building, measuring, and managing brand equity. eBook, Fifth edition, Global edition, Pearson Education Limited, Harlow

Kotler, P. (1997), “Marketing Management-Analysis”, Planning, Implementation, and Control, Prentice Hall. Inc., NJ.

Kuppelwieser, V.G. and Sarstedt, M. (2014), “Exploring the influence of customers’ time horizon perspectives on the satisfaction–loyalty link”, Journal of Business Research, Vol. 67 No. 12, pp. 2620-2627.

Leary MR. 2005. Sociometer theory and the pursuit of relational value: getting to the root of self-esteem. Eur. Rev. Soc. Psychol. 16:75–111

Lee, S.-H. and Workman, J.E. (2015), “Determinants of Brand loyalty: self-construal, self-expressive brands, and Brand attachment”, International Journal of Fashion Design, Technology and Education, Vol. 8 No. 1, pp. 12-20.

Mende, M., Bolton, R. N., & Bitner, M. J. (2013). Decoding customer–firm relationships: How attachment styles help explain customers' preferences for closeness, repurchase intentions, and changes in relationship breadth. Journal of Marketing Research, 50(1), 125–142.

Park, C. W., MacInnis, D. J., & Priester, J. R. (2006). Beyond attitudes: Attachment and consumer behavior. Seoul National Journal, 12(2), 3–36.

Rosenbaum, M. S., & Montoya, D. Y. (2007). Am I welcome here? Exploring how ethnic consumers assess their place identity. Journal of Business Research, 60, 206–214.

Roy, S.K., Eshghi, A. and Sarkar, A. (2013), “Antecedents and consequences of Brand love”, Journal of Brand Management, Vol. 20 No. 4, pp. 325-332.

Sarkar, A. (2011), “Romancing with a brand: a conceptual analysis of romantic consumer-Brand relationship”, Management and Marketing, Vol. 6 No. 1, pp. 79-94.

Sherman DK, Cohen GL. 2006. The psychology of self-defense: self-affirmation theory. In Advances in Experimental Social Psychology, ed. MP Zanna, 38:183–242. San Diego, CA: Academic

Sherman DK. 2013. Self-affirmation: understanding the effects. Soc. Personal. Psychol. Compass. In press

Smith A. 1759/2011. The Theory of Moral Sentiments. New York: Empire

Steele CM. 1988. The psychology of self-affirmation: sustaining the integrity of the self. In Advances in Experimental Social Psychology, ed. L Berkowitz, 21:261–302. New York: Academic

Steele, C. M. (1988). The Psychology of Self-Affirmation: Sustaining the Integrity of the Self. Advances in Experimental Social Psychology, 261–302. https://doi.org/10.1016/s0065-2601(08)60229-4

Thomson, M., MacInnis, D.J. and Park, C.W. (2005), “The ties that bind: Measuring the strength of consumers’ emotional attachments to brands”, Journal of Consumer Psychology, Vol. 15 No. 1, pp. 77-91.

Unal, S. and Aydın, H. (2013), “An investigation on the evaluation of the factors affecting Brand love”, Procedia - Social and Behavioral Sciences, Vol. 92, pp. 76-85.

Vodosek, M., Hartog, D. N. D., & McNett, J. (2014). Wiley encyclopedia of management. - Vol. 6: International management. Brand and Branding.

Walton GM, Cohen GL. 2011. A brief social-belonging intervention improves academic and health outcomes of minority students. Science 331:1447–51

Wilson TD. 2011. Redirect: The Surprising New Science of Psychological Change. New York: Little, Brown

Wood JV, Perunovic WQ, Lee JW. 2009. Positive self-statements: power to some, peril for others. Psychol. Sci. 20:860–66.

Worthman CM, Plotsky PM, Schechter DS, Cummings CA, eds. 2010. Formative Experiences: The Interaction of Caregiving, Culture, and Developmental Psychobiology. New York: Cambridge Univ. Press

Yeager DS, Walton GM. 2011. Social-psychological interventions in education: they’re not magic. Rev. Educ. Res. 81:267–301