CONSUMER ATTITUDES ABOUT DROPSHIPPING ACTIVITIES: A SURVEY AT BAYBURT UNIVERSITY

Abstract

With the existence of the Internet in our lives, the walls that no longer interfere with communication between people have disappeared and this situation has not only been reflected in the point of interpersonal communication, but also in terms of shopping, commerce and marketing. The world trade is growing further through the Internet, and the volume of e-commerce is growing every year. At this point, the companies that are now making dropshipping are increasing day by day and by means of these companies, buyers and sellers can meet for the purchase and sale of a product, both domestically and internationally. Dropshipping companies do not see the product they sell, but the buyer and the seller brings together. Nevertheless, when consumers generally purchase a product, they evaluate the dropshipping brand rather than the main supplier, but rather an attitude towards it. In this paper; the concept of Dropshipping has been examined and the attitudes of Bayburt University academic and administrative staff and students towards their dropshipping activities have been studied. Moreover, for these attitudes, it was tried to understand whether there was a significant difference between demographic characteristics and groups belonging to the variable “frequency of access to the internet”. In addition, the degree of the relationship between the dimensions that emerged in the research scale was given to give an idea to the brands doing dropshipping. Considering the findings of the study, it was observed that the attitudes of the consumers towards the dropshipping activities and about to the brands performing these activities were positive. Besides recommendations was given for subjects where the attitudes of the participants are relatively low.