SECONDARY ANALYSIS ON GRAPHIC DESIGN PACKAGING EXAMPLES: DORITOS CHIPS PACKAGING EXAMPLE

Abstract

In the consumption culture, the ability of the packaging produced to affect the buyer depends entirely on the power of graphical design. Different brand packages on the market shelves; attracts attention, promotes, protects, promotes as well as advertises. For this reason, brand packaging; It has a high sales share with the success it has achieved with its color, illustration and typography in accordance with graphic design criteria. In this study; It is aimed to evaluate the visuals of doritos chips packaging, created in line with the graphic design elements, with semiotic analysis. At this stage, while examining the packaging semiologically, the processes of idea generation, idea generation, idea visualization and the use of images will be evaluated. The research will be done with the literature review model.