REPRESENTATION OF WOMEN IN MEDIA AND CITIZENS PERCEPTION: BANGLADESH PERSPECTIVE

Abstract

Whether deliberately or unintentionally, the way Bangladeshi media present women as virago, petulant, subversive, subordinate, housemaker, servant etc. role is hyperbolized form of real-life circumstances. This study examines the image of women as presented in Bangladeshi print and broadcast media as well as in advertising regarding the partiality, biasness, depiction and unfair form and will try to seek opinion and response of the viewers about the portrayal of women. Content analysis, case study and survey research method has been used for the analysis. The respondents for the survey were categorized on the basis of registered citizens of eight divisions in Bangladesh. The results argue that, Bangladeshi society is totally male dominated and this dominance are seen everywhere. Unfortunately, media is not exceptional to that. Media delineate sexual appeal of female to catch the attention of viewers and represent women in such a stereotypical manner which doesn’t maintain our social and cultural values and changes the concept of respects about the women among the mind of viewers.