PUBLIC RELATIONS TODAY

Abstract

Today, due to technological developments, the fields of activity of public relations practices have gone beyond traditional media. Publicity, image, marketing activities and relations with the press are mostly done via internet. This is due to the development of technology, as well as saving time and budget to reach the target audience. This situation led to the concept of interactivity and bidirectional communication in communication. The fact that public relations activities are carried out within the scope of two-way communication increases the speed of receiving feedback in communication and this provides advantages to institutions. For example, the more successful online communication is used in crisis situations faced by corporations, the easier it is to overcome the crisis or reduce its impact. In this study, how public relations activities are conducted online and how to communicate with the press is emphasized