THE IMAGE OF PERCEIVED DESTINATION: AN EXAMPLE IN ADIYAMAN

Abstract

Nowadays, determination of destination perceptions are very important due to the increasing competition conditions of the tourism sector. In this regard, the aim of this study is to determine which factors at Adıyaman region consider important as a destination image. Because of this purpose, surveys were conducted for those who were in Adiyaman destination in April-May 2017 due to various reasons. According to the research findings derived from the survey study, it was determined that the preferential factors are the socio-economics and local people. The data gathered from end of the study were examined through t-test and variance analysis. Morever it was found out that there are meaningful differences between demographic characteristics of participant, the availability time of participants in the region and the perceived destination image.