THE ROLE OF TELEVISION IN RAISING THE LEVEL OF HEALTH AWARENESS AND HEALTH PRACTICE AMONG THE ALGERIAN FAMILY IN LIGHT OF THE COVID 19 PANDEMIC - A FIELD STUDY ON FAMILIES IN NEIGHBORHOOD 08 MAY 1945, IN EL-OUED CITY-

Abstract

This study aims to reveal the role of television in raising the level of awareness and health practice among Algerian families in light of the Covid 19 pandemic. This paper attempts to uncover the extent to which television has been investigated as a mass media to educate Algerian families. In addition to studying the contents and persuasive appeals used in the field of raising the level of health awareness and health practice among Algerian families in light of this pandemic. So, the role evaluation of this mass media has been verified based on two main theories. First is the sociological theory which is represented Durkheim's functional theory, and the second media theory is the cultivation theory (cultural implantation theory). As we relied on the descriptive and analytical method using the questionnaire that was distributed to a sample of families living in the neighbourhood of May 08, 1945, in the city of EL-Oued in the southeast of Algeria. Where it was chosen in a deliberate way and it was estimated: 33 families, then it was treated statistically according to the SPSS system that adopted the triple Likert scale.