Analysis of Kardemi̇r Inc.’S Corporate Sustainability and Core Competitive Strategies by Content Analysis Method

Abstract

The survival of businesses is only possible if they achieve and maintain competitive advantage in their operational sector. Rapid changes in the information age can quickly render the value of the resources and capabilities of businesses meaningless, and new information and technologies can create value-creating business models. It is important for corporate sustainability that businesses act proactively by being aware of rapid changes, perceive threats in a timely manner, and protect their competitive advantages with appropriate strategies by improving their organizational resources and capabilities. In this study, the corporate competitive strategies of Kardemir, an integrated iron and steel factory operating in dominant roles in the iron and steel industry, within the framework of sustainability were analyzed by content analysis method and the strategic orientations of the enterprise at national and global level were examined. In this framework, the sustainability reports of the company for the years 2019-2022 were subjected to a systematic analysis. Maxquda 2020 program was used for the analysis. As a result of the research, Kardemir tries to develop and strengthen its organizational resources and capabilities through its functional strategies, focuses on environmentally sensitive technological change and transformation policies and sustainability by taking into account the changes in the sector at the global level, pursues a pioneering competitive strategy in areas where it has a say in production technology at home, combined competitive strategies to increase the export of new products with high added value abroad. In addition, in line with the 2053 zero carbon target of our country, Kardemir focuses on R&D studies, and carries out activities in the direction of developing projects and collaborations to develop creative solutions in recycling, renewable energy, waste and water use management. Attaching importance to achieving and maintaining competitive advantage at national and international level, the company also contributes to local economic development by supporting the iron and steel enterprises in Karabük through raw material supply.